Welcome to our web site! Self Worth Financial Planning is a Fee-Only, Comprehensive Financial Planning and Registered Investment Advisory firm located in Plano, Texas. We differentiate ourselves from many financial advisory firms, as well as the brokerage industry, in that we never sell any products to our clients or accept any commissions from third parties. This allows us to give advice that is professional, objective, and free from any conflicts of interest. Also, we take a comprehensive approach to financial planning. In other words, we believe that our clients are better served when we take a snapshot of their entire financial situation before advising on the appropriate strategy and plan of action.

Self Worth Financial Planning believes that people from all walks of life should have access to affordable, professional financial planning and investment advice. To learn more about how Self Worth Financial Planning can help you plan for your financial future, please contact us. Remember, you don’t have to have a fortune to start building one.

When founding our firm, we decided that being Fee-Only was the most objective method of delivering financial advice to families facing change.  Even though this move was somewhat groundbreaking and less profitable, we believed that the marketplace would reward firms who hold the client's best interest at heart.  This prediction has turned out to be true, as we are now seeing traditional commission-based organizations move to being 'fee-based', but not Fee-Only.  This distinction is important because 'fee-based' advisors may receive commissions and other forms of compensation that are not disclosed to the client.  As a result, it is increasingly more difficult for consumers to find advisors who are truly providing objective advice.

What does Fee-Only mean?

• It means that we sell advice not products.
• It means that we are not compensated for investment transactions.
• It means that we don't receive commissions, rebates or other types of soft-money of any kind.
• It means that you know exactly how much we charge for advice before we collect.

Why you should look for a Fee-Only Advisor:

• A Fee-Only advisor focuses on your goals and not the need to sell a product or a product's performance.
• Trust is more easily established when the relationship is open and free from conflict of interest.
• Fees are fully disclosed and easy to understand.
• The financial interests of the advisor and client are aligned.  As your portfolio increases in value, so does the compensation of the Fee-Only advisor.
• Your advisor can bundle services into the fee, which is difficult to do in a pay-per-transaction relationship.
• Your advisor has the freedom to make recommendations without raising suspicion of churning or acting in other manners of self-interest.

Things to Consider When Choosing an Advisor
Most people agree that the following FIVE C's are fundamental factors to consider when choosing a financial advisor: 

• Competency: As evidenced by educational background, experience, and credentials.
• Comprehensive Continuing Education: The standard in the industry is set by NAPFA, the National Association of Personal Financial Advisors. NAPFA requires 60 hours for every two-year period with strict distribution requirements across the various topic areas of financial planning.
• Compliance: Is the advisor in compliance with the law, both now and also in the past?
• Conflict-free compensation: Has the advisor minimized potential conflicts of interest to the extent possible, e.g. by operating on a completely Fee-Only^TM basis, by declining business relationships or employment situations that affect objectivity, and by thoroughly disclosing potential conflicts of interest?
• Chemistry: Do you feel comfortable with and trust the advisor?

 Source:  The National Association of Personal Financial Advisors (NAPFA)

Fee-Only is a registered trademark of the National Association of Personal Financial Advisors.